What was Blue Bell's market share in 1989?

Oklahoma's Braum's dairy stores gave the company strong competition, but Blue Bell attained a 33 percent market share within supermarket sales in ten months. By the end of 1989 Blue Bell's grocery store sales captured six percent of supermarket sales nationwide and reached $160 million in sales.

What ice cream does Blue Bell sell?

Blue Bell products include frozen yogurt, sherbet, and more than 70 varieties of ice cream snacks, such as Mooo Bars and Country Cones. Homemade Vanilla is the company's bestselling ice cream, as well as the bestselling ice cream in most of the company's distribution areas.

When did Blue Bell start?

Blue Bell ventured outside of Texas for the first time in 1989 when branches opened in Oklahoma City and in Baton Rouge. The company credits customer word of mouth as well as a New Orleans Times-Picayune newspaper article for its immediately successful entry into the New Orleans market.